Finally, consumer testers report their personal feedback on the product after at-home use, including perceived changes in skin tone, firmness, wrinkles, brightness and softness, plus ease of use, including texture, scent, absorption and any irritation. The Lab analysts also measure changes in skin's firmness before and after the same time period with the Cutometer machine, which gauges skin laxity. For the next four weeks, testers regularly use their assigned anti-aging serum as GH Beauty Lab scientists record data on changes in wrinkles, dark spots, pores, skin tone and texture using the Visia. Then, dozens of consumer testers across a range of ages and skin types sit in one of the GH Beauty Lab's climate-controlled rooms as Lab scientists use the Visia Complexion Analyzer (pictured) take high-resolution digital images of their faces at three angles. These selections are then label-masked to eliminate brand bias. GH beauty editors spend hours researching the market for the newest and most popular anti-aging serums across price points and make sure the companies behind the products are reputable. The GH Beauty Lab is constantly testing the latest anti-aging serum formulations to gauge their efficacy. These data sets are then tallied to find the top formulas on the market. The serums are also evaluated by consumer testers, who rate them on factors like ease of use, scent, texture and look of skin after use over a set time period. GH Beauty Lab scientists at the Good Housekeeping Institute test anti-aging serums in the Lab using technical instruments that can measure changes in wrinkles, dark spots, pores and firmness. With lightweight gel-like or liquid formulas that are beneficial for targeting all types of skin - including sensitive, oily, combination and dry - serums are an excellent addition to any skincare routine, especially if you're looking for an anti-aging product that will reduce lines and wrinkles, hyperpigmentation and sagging. That means a good serum delivers maximum anti-aging benefits when it comes to skincare. Serums are the superheroes of the skincare product world, made with fewer fillers and more powerful skincare ingredients than face moisturizers.
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